Mass Media and the GI Joe Fallacy

I just added this to the list of cognitive biases at the Google site. Our empathy and Mirror Neurons are the Indirect Operant Conditioning pathways into our subconscious minds, and our biases and fallacies are the weakest points.

G.I.Joe Fallacy : “Now you know, and knowing is half the battle” is a falsehood when it comes to knowing that you have cognitive biases, because cognitive biases and logical fallacies are reinforced by mass media deploying Operant Conditioning.

Advertising, fictional literature and cinema, reinforce our cognitive biases every day by showing us behaviors in characters that respond to biases and fallacies with what seems like logical outcomes. We subconsciously infer these behaviors to be normal responses.

Therefore, despite knowing our biases and fallacies, we soon forget as we are continuously bombarded by mass media.